The year 2021 saw the continued reign of Rolex as a leading luxury watch brand, solidifying its position as a coveted symbol of status and prestige. However, the escalating demand and limited supply led to significant fluctuations in prices, both at authorized retailers and in the secondary market. This article provides a comprehensive overview of Rolex priser (prices) in 2021, focusing on specific models and exploring the factors contributing to their market value. While precise pricing varied by region and retailer, we'll examine the recommended retail prices where available and discuss the realities of the market.
Rolex 2021 Models: A Year of Subtle Changes and Continued Classics
Rolex didn't release a plethora of entirely new models in 2021. Instead, the focus was on refinements, updated materials, and maintaining the iconic designs that have defined the brand for decades. This strategy, coupled with persistent high demand, fueled the already robust market. Key models that dominated the conversation and sales in 2021 included:
* The Rolex Submariner: The Submariner, arguably Rolex's most iconic sports watch, remained a cornerstone of the 2021 lineup. The 41mm version, a slightly larger iteration introduced in previous years, continued to be highly sought after. Its robust build, water resistance, and timeless design cemented its place as a grail watch for many collectors. The 2021 Rolex Submariner for sale commanded premium prices, often exceeding the recommended retail price significantly.
* The Rolex Submariner Date: This model, featuring the date complication at the 3 o'clock position, mirrored the popularity of its sibling, the no-date Submariner. The 2021 Rolex Submariner Date, like the no-date version, experienced strong demand and high resale values. The availability of the 2021 Rolex Submariner Date, like many other models, remained a challenge for potential buyers.
* The Rolex Daytona: The Rolex Daytona, a legendary chronograph, continued to be one of the most coveted and difficult-to-acquire Rolex watches. Its racing heritage and sophisticated design make it a highly desirable piece for collectors and enthusiasts. The 2021 Rolex Daytona for sale often commanded astronomical prices on the secondary market, far exceeding the recommended retail price. Variations in materials and dial configurations further influenced pricing.
* The Rolex Day-Date: The Day-Date, often referred to as the "President," remained a symbol of luxury and prestige. Its classic design and the display of both the day and date make it a popular choice for discerning individuals. The examples provided earlier illustrate the pricing of specific Day-Date 36 references from the 2020/2021 period:
* Day-Date 36 reference 128235: Recommended retail price: €37100. This reference likely featured a precious metal (likely gold) construction.
* Day-Date 36 reference 128238: Recommended retail price: €31600. This reference likely also featured a precious metal, potentially a different karat of gold or a different type of gold alloy. The variation in price reflects the difference in materials.
* Other Notable Models: Other popular Rolex models from 2021 included the GMT-Master II, the Explorer, the Yacht-Master, and the Datejust. Each model maintained its own unique appeal and commanded strong market values, depending on the specific reference, materials, and condition.
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